Build Oregon: A new brand to reflect a changing industry
The construction industry across the U.S. is facing a shortage in skilled trade workers. To help recruit the younger generations into the skilled trades, The Associated General Contractors Oregon-Columbia Chapter (AGC) partnered with us to revision their brand.
Against an outdated perception of the skilled trades, our main focus was to showcase the real workers, benefits and growth opportunities a career in the trades can offer. Based on industry and audience research, we built a fresh new verbal and visual brand in addition to a new website, custom video and photography, paid marketing strategy, printed materials and trade show collateral.
115K Website views | 4K+ Referrals to local training programs | 44% Increase in social engagement
Partners: AGC
contribution to project: Brand development/creative DIRECTION/DESIGN/strategy
AWARDS: National PRSA Silver Anvil Award of Excellence for Brand Management, 2022; PRSA Oregon Best in Show, 2022
Paid social images
Brand identity
Custom photo and video shoots
Social video
Website
Link to site: build-oregon.com
Social video
Digital banners