Walls for Good: LIHI (Low Income Housing) and Centro Fox
Building tiny homes for those in need
As the U.S. / Mexico border-wall debate presses on, millions of people must live without walls that provide basic shelter. To change the conversation, we convinced the former president of Mexico to pay for American walls—Walls for Good.
We launched with a teaser tweet by Vicente Fox, garnering widespread awareness. Our six-week social campaign kept people talking and donating on both sides of the border thereafter.
Partners: LIHI, Low Income Housing Institute, and Centro Fox
contribution to project: ideation/ART DIRECTION/DESIGN/strategy/project management
AWARDS: 2 regional SILVER ADDYs
Video of Vecente Fox announcing his commitment to build walls
Follow video tweet by Vicente Fox to declare he meant building homes for homeless people, not TRump's border wall.
