Climate Adaptation Awareness
Uber needed to launch a new service, Uber Pool. EcoAdapt climate scientists needed to make an impact. My colleagues and I saw an opportunity: “UberHover.” We realized one day the roads we commute on in Seattle are going to be underwater due to rising sea levels. So to show commuters the reality of climate change and create buzz for Uber Pool, we gave out hovercraft rides.
Yes, you read that right. Hovercrafts.
Partners: Uber, ecoadapt and wunderman seattle
contribution to project: ideation/ART DIRECTION/DESIGN/UX/EVENT MANAGEMENT/strategy
AWARDS: 2 regional SILVER ADDYs
Case study video.
Campaign website.
Uber Hovercraft event.
Promotional video for campaign.
Social posts and filters.
Postcards designed from data projecting sea level rise in high risk areas.
Promotional video for campaign.