Oregon Department of Fish and Wildlife

Protecting Oregon’s wildlife

The state of Oregon needed to raise awareness about poaching to protect the state’s fish and wildlife habitats. To help educate and drive action, we developed a series of focus groups across many demographics within the state to gain insights that drove the development of the marketing campaign.

Our statewide campaign spanned across all channels including: paid and organic social, website, digital banners, trade shows, OOH, videos, earned and owned media. The verbal brand was carefully crafted to connect with a range of audience personas, each with a different level of education around poaching. The visual brand was inspired by Oregon’s geography and wildlife, leveraging species specific illustrations of the native wildlife.

103K+ website views | 9M ad campaign views | 105K+ ad clicks

Partners: oregon department of fish and wildlife
contribution to project: Brand development/creative DIRECTION/DESIGN/strategy
awards: 1st place “national education communications campaigns” by the association for conservation information