Attracting new clients through humor
Sometimes winning a new client is as simple as making their CEO laugh. And that’s exactly what we did.
Health care marketing is a serious business and can be stressful as well as challenging. To lighten the topic, we created a book of 14 postcards that make fun of all the trials, obstacles, and regulations our prospects had to deal with, proving we knew their business better than our competitors. The postcards lead to a microsite where people could share out their favorite postcard on social media. This project and the children’s book shown on this page, attracted and secured 3 new clients for Hacker Agency.
Partners: hacker agency
contribution to project: concept development/DESIGN/strategy
Package with postcards and introduction letter
Custom illustrated postcards
Capturing attention through a children’s book
Following the success of the postcards, we developed another tactic to showcase our deep understanding of healthcare marketing through a custom children’s book. Inspired by Dr. Seuss, the story highlights the journey of the healthcare enrollment season paired with custom illustrations to make it light hearted and fun.
Custom illustrated book
Page spreads (not all pages are represented)